Russell : advert-body-1 by Barkley
- Location:
In its most recent campaign for Russell Athletics, Barkley pointed out that no one’s underwear gets funkier than the mascots in hot minor-league baseball markets. The latest videos in the campaign get hotter and weirder, with profiles of Cosmo from the Las Vegas 51s and Orbit from the Albuquerque Isotopes.
All summer long Minor League baseball mascots have suffered from underwear funk by dancing and sweating their way through the season in scorching temperatures. As the unofficial underwear mascots of Minor League baseball, Russell Athletic is offering mascots who hail from the hottest cities in America its odor-fighting FreshForce Performance Underwear — and records the story, documentary style.
Credits
Agency: Barkley
Client: Russell
Spot: Orbit/Cosmo
Katy Hornaday, Creative Consultant
Berk Wasserman, Creative Consultant
Matt Pruett, Creative Consultant
Chris Cardetti, Creative Consultant
Justin Smith, Creative Consultant
Chris Larberg, Creative Consultant
Production -- Vox Creative
Director/Editor- Drigan Lee
Line Producer- Noam Haray
Producer- Julia Ochsenreiter
Editor- Jeremy Rocklin
Campaign Producer- Sam Horowitz
