The Drum Awards for Marketing - Extended Deadline

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Agency: Barkley
Date: Dec 2017
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Every driver has a moment where their tires or brakes don’t perform as desired, turning a normal outing into an ‘oh no’ moment. Those moments are highlighted in a new campaign by Big O Tires, which makes light of those moments and states that Big O is the place that can turn them into ‘oh yes.’

Since a decent portion of car-owning Americans don't know how to fix a flat – and they often put off buying new tires – the combination makes for a lot of those ‘oh no’ moments. The ‘Big O Yes!’ campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with a precious green jello mold and white suits or try to take your bald treads up an icy hill near a fine china shop.

The campaign launches its first of four national TV spots in late December. The scope of work also includes radio, social and in-store POP.

Credits

Big O Tires

VP of Marketing - Kim McBee

Senior Marketing Manager - Erica Staley

Barkley

Executive Creative Director - Katy Hornaday

Creative Director - Doug Hentges, Chris Cima

Executive Producer - Melany Esfeld

Senior Producer - JP McIntosh

Producer - Jasmine Henry

Art Director - Chris Larberg

Copywriter - Justin Smith

VP, Account Director - John Hornaday

Senior Account Manager - Jennifer King

Strategist - Scott Roberts

Production Company - The Sweet Shop

Director - Nick Kelly

Production Company Executive Producer - Laura Thoel

Production Company Producer(s) - Kali Niemann

Production Design - Erin D'Allesandro

Editorial Company - Cutters

Editorial company producer(s) - Heather Richardson

Editor(s) - Dustin Kaufman

Postproduction Company - Flavor

Postproduction company producer(s) - Neal Cohen

Color Correction/Artist - Company 3/Tyler Roth

Audio - Evolution Audio/John Blank