Big O Tires: advert-top-1 by Barkley
- Location:
Every driver has a moment where their tires or brakes don’t perform as desired, turning a normal outing into an ‘oh no’ moment. Those moments are highlighted in a new campaign by Big O Tires, which makes light of those moments and states that Big O is the place that can turn them into ‘oh yes.’
Since a decent portion of car-owning Americans don't know how to fix a flat – and they often put off buying new tires – the combination makes for a lot of those ‘oh no’ moments. The ‘Big O Yes!’ campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with a precious green jello mold and white suits or try to take your bald treads up an icy hill near a fine china shop.
The campaign launches its first of four national TV spots in late December. The scope of work also includes radio, social and in-store POP.
Credits
Big O Tires
VP of Marketing - Kim McBee
Senior Marketing Manager - Erica Staley
Barkley
Executive Creative Director - Katy Hornaday
Creative Director - Doug Hentges, Chris Cima
Executive Producer - Melany Esfeld
Senior Producer - JP McIntosh
Producer - Jasmine Henry
Art Director - Chris Larberg
Copywriter - Justin Smith
VP, Account Director - John Hornaday
Senior Account Manager - Jennifer King
Strategist - Scott Roberts
Production Company - The Sweet Shop
Director - Nick Kelly
Production Company Executive Producer - Laura Thoel
Production Company Producer(s) - Kali Niemann
Production Design - Erin D'Allesandro
Editorial Company - Cutters
Editorial company producer(s) - Heather Richardson
Editor(s) - Dustin Kaufman
Postproduction Company - Flavor
Postproduction company producer(s) - Neal Cohen
Color Correction/Artist - Company 3/Tyler Roth
Audio - Evolution Audio/John Blank