Agency: Bardzo
Client: Allegro
Date: Apr 2017
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Central Film’s award-winning director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Bardzo. The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realises that it was she that her daughter was idolizing all along.

Credits

Creative director: Hubert Stadnicki

Art director: Wiktor Pietrzak

Copywriter: Tomasz Szewczyk

Additional credits: Director: Rodrigo García Saiz

DOP: Mateo Londono

Graphic design: Rafał Kuźma

Agency producer: Bartek Nowak

Sound: Kuba Pietrzak, Michał "Jurgen” Jaroszewicz

Sound studio: Juice

Editor: Kuba Pietrzak

On line artist: Bartek Przybytek

Colour grading: Fred van Eeden

Client service: Bartek Nowak

Producer: Tomek Hryniszyn

Production manager: Artur Kotowski

Wardrobe: Malwina Wędzikowska

Production designer: Janusz Mazurczak

Production company: Cut/Cut, Central Films