The latest creative campaign from Car2Go has arrived just in time for Valentine’s Day.
While car sharing and love may not be a natural pairing, think about the best Valentine’s Day date you’ve ever had. How did you get there? Chances are, you picked your date up or rode to the destination together in a car. And car2go users are no different, with car2go data from the past two years showing an 8% increase in rentals and a 28% increase in usage (time spent using the cars) on Valentine’s Day, proving it’s still important to impress your date with a nice ride.
The new campaign highlights another surprising fact: the majority of car2go members own or have access to a personal vehicle. But that doesn’t mean they don’t like to treat themselves and loved ones to a ride in a fleet which now includes Mercedes CLA and GLAs, along with Smart Cars.
The man in the campaign's videos certainly treats the Mercedes he has like a romantic affair.
Client: car2go North America
Brand Experience Manager - Grace Glenewinkel
Communications Director - Michael Silverman
Agency – Bakery
CCO – Micky Ogando
Executive Producer – Margaret Schrader
AD - Seain Willingham
CW - Chris Nordahl
Line Producer - Chuy Hernandez
Production Company - Bobblehead
Director/ DP – Aaron Platt
Producer - Seana Flanagan
Photography - Tania Bustillos
Editor - Dieter Galván
Media Agency - Swellshark
CEO - Nick Pappas
Group Account Director - Heather Howells
Media Supervisor - Michael Marfisi