PandaExpress: #ShareGoodFortune by Bailey Lauerman
- Location:
The spot highlights #ShareGoodFortune, the company’s campaign to redefine the meaning of ‘fortune’ while practicing and inspiring thoughtful generosity.
The charming, heartwarming spot draws on the feel-good factor of family; those who inspire you, make you laugh and show you kindness, ultimately making you feel fortunate. It uses a mixture of live action footage, which then transcends into water coloured 2D illustrated animation.
Credits
Creative Director: Christopher Watson-Wood
Additional Credits: Production Company: Mad Ruffian
Director: Mad Ruffian
Executive Creative Producer: Amanda Jones
Character/Concept Art Director: Candy Lo
Lead Animator: Hannah Lau-Walker
Compositor: Toby Williams-Ellis
Production Assistant: Rose Greenwell
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