Bosch: advert-body-2 by Bailey Lauerman
- Location:
Bosch Automotive Aftermarket North America launched a campaign for its Icon beam windshield wiper blade, a heavy-up effort just in time for winter weather. The launch will lead straight into the new year, when consumer windshield wiper blade purchases are on the rise. Bosch Automotive Aftermarket North America partnered with agency Bailey Lauerman to bring the idea to life.
The sensory campaign nods to the chaos and stress that occur when driving in extreme weather, paired with the sense of calm and confidence once certainty is restored. It’s a first for the category, which is mostly focused on promoting product features.
The campaign looked to create an emotional response: anxiety punctuated by the sense of relief provided by the engineering and technology of Bosch ICON beam windshield wiper blades. The agency worked with director Lino Russell. Bailey Lauerman has been the agency of record for Bosch ICON beam windshield wiper blades since June of 2017.
Credits
Agency: Bailey Lauerman
Carter Weitz, Chief Creative Officer
Michael Johnson, Creative Director
Brandon Oltman, Art Director
Jessica Jarosh, Group Account Director
Maggie Simpson, Project Management Supervisor
Sally Mars, Executive Producer
Stephanie Roy, Account Planner
Megan Storm, Media Strategist/Buyer
Production Company: Accomplice Media
Lino Russell, Director
Stefan Von Borbely, DP
Jeff Snyder, Executive Producer
Stjepan Klein, Line Producer
Milos Djukelic, Service Producer
Edit: UPP
Alexander Jurkat, Editor
Magdalena Halamova, Post Producer
Mario Dubec, VFX Supervisor
Ondrej Stibingr, Colorist
Jeff Dittenber, Sound Design - Yessian
Jan Sleska, Sound Mixer - Studio Beep
Pine Box Studios, Original Music
Client: Bosch Automotive Aftermarket North America
Thomas Winter, VP Automotive Marketing
Jean-Philippe Persico, Head Marketing Communications, Strategy and Innovation
Scott Sullivan, Marketing Communication Specialist
Martin Kashnowski, Director, Product Management
Thu Teesdale, Manager, Product Marketing
Monica Christensen, Senior Brand Strategist