Deezer: Dare to Discover by Attention Seekers

Deezer has teamed up with Sammy K, an unlikely Orthodox Jewish rapper who creates music that pays homage to his heritage, for its 'Dare to Discover' campaign, which encourages people to celebrate their differences and to embrace change through music.

In Sammy K - #DareToDiscover, the film explores Sammy’s urban life in Atlanta and uncovers where he finds his inspiration in music.

Sammy K’s video is the second installment of the series, which launched first in the UK, as part of a global campaign.