Star Alliance: advert-body-3 by Atomic London
- Location:
Today Star Alliance has launched the second part of its 'Connecting People and Cultures' campaign with three more documentary films featuring National Geographic’s ‘Digital Nomad’ Robert Reid.
Immersing himself in different cultures around the globe, Robert is challenged once again by Star Alliance and three founding member airlines (Air Canada, Lufthansa and United) to take part in further unusual cultural experiences: from building his shelter for the night in the arctic, horse-racing in Georgia at 12,000 feet to performing in front of 80,000 people at the Gathering of Nations in New Mexico. This follows the launch of the first two documentaries in May that saw him facing his fear of heights in Stockholm and getting in the ring with a Muay Thai martial artist in Bangkok.
Created by Atomic London in partnership with The Wall Street Journal, National Geographic and MEC, the campaign is a celebration of 20 years of connecting people and cultures through its incredibly diverse network of member airlines.
Credits
Key People
• Client: Mark Davies, Star Alliance
• Creative Agency: Atomic
• Founding Creative Partner: Guy Bradbury
• Creatives: Matt Lee and Brian Riley
• Planning Partner: Richard Hill
• Business Director: Christian Jaquest
• Agency Producer: Becky Ormrod
• Media Company: MEC
• WSJ Custom Studios, Creative Director: Jim Piercy
Media Exposure
• Paid for digital
• Social
• Digital Display
• Owned channels
