The Drum Awards for Marketing - Extended Deadline

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Date: Jun 2018
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Ashley Madison is launching an effort calling for an end to extra-marital affairs in the workplace once and for all.

When you’re cheating with someone from your workplace, where you spend the majority of your time, the risk of getting caught is quite high, and the consequences are far more dire. In the current social climate, HR departments are required to be extra diligent and mindful when it comes to monitoring inappropriate behavior between employees.

At Ashley Madison, more than 20,000 like-minded members join daily looking for something that is missing in their life. Ashley Madison members have lived a life and they aren’t soulmate searching anymore but might just have an itch to scratch. It’s better they do it at a place where everyone is there for the same reason rather than muddy the waters of their professional life for a quick dose of satisfaction.

The billboard ad debuts today (June 25) in Silicon Valley for a 30-day stint, to remind folks that there’s always a better, more discreet way to have successful affairs while avoiding the pitfalls of mixing business and pleasure in the office.