Reese’s: advert-top-1 by ArnoldKLP
- Location:
UM London and Arnold KLP have launched The Hershey Company’s first-ever UK-specific digital advertising campaign for its Reese’s confectionary brand.
Aimed at millennials, the campaign positions Reese’s – with its ‘slightly wrong but oh-so right’ peanut butter and chocolate flavour combination – as the ultimate indulgence.
The campaign, which will run across Facebook, Instagram, Snapchat and YouTube, features videos and images of millennials enjoying Reese’s treats – unapologetically, and in a series of unusual ways. The campaign carries the strapline #Sorrynotsorry.
Credits
Board Director & Agency Producer: Melissa Vodegel Matzen
Marketing Director: Habib Azar
Senior Brand Manager, The Hershey Company: Ahmad Nasser
Media Agency: UM London
Production Company: Mad Ruffian
Director: Christopher Watson Wood
Post Production: Mad Ruffian
Original Music: Shoot the Mouse
Photographer: Jon Moore