The Drum Awards for Marketing - Extended Deadline

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Agency: ArnoldKLP
Client: Reese’s
Date: Feb 2016
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UM London and Arnold KLP have launched The Hershey Company’s first-ever UK-specific digital advertising campaign for its Reese’s confectionary brand.

Aimed at millennials, the campaign positions Reese’s – with its ‘slightly wrong but oh-so right’ peanut butter and chocolate flavour combination – as the ultimate indulgence.

The campaign, which will run across Facebook, Instagram, Snapchat and YouTube, features videos and images of millennials enjoying Reese’s treats – unapologetically, and in a series of unusual ways. The campaign carries the strapline #Sorrynotsorry.

Credits

Board Director & Agency Producer: Melissa Vodegel Matzen

Marketing Director: Habib Azar

Senior Brand Manager, The Hershey Company: Ahmad Nasser

Media Agency: UM London

Production Company: Mad Ruffian

Director: Christopher Watson Wood

Post Production: Mad Ruffian

Original Music: Shoot the Mouse

Photographer: Jon Moore