National Association of Realtors: advert-top-1 by Arnold Worldwide

The home-buying experience can be a treacherous journey, unless you have a Realtor at your side providing expertise every step of the way. 'Made for This', a new national campaign from the National Association of Realtors® and creative agency Arnold Worldwide, sums up the benefits a Realtor can provide: a positive mental attitude, knowledge expertise, and the motivation required to put you in the home that you’ve daydreamed about your whole life.

The national campaign, part of NAR’s overarching 'Get Realtor' brand initiative, comes to life through broadcast spots and online videos.

In 'Destiny', a 30-second TV spot, a Realtor lists the components of the American Dream – “tank tops, fireworks, and high cholesterol” – all of which can occur within a home you own, thanks to a Realtor’s drive and the confidence that comes from experience. The Realtor lets the viewer know that owning a home is as American “as ditching the metric system,” and that America did not accomplish incredible feats like landing on the moon so that the home-buying process would be exhaustingly difficult.

Another spot, titled 'Give Us Your Tired', follows a Realtor as she points out homeowners’ wish list items, such as a playroom, a his-and-hers sink, and a cul-de-sac. All of these are attainable with a Realtor that won’t stop until your dreams of owning a home have come true – because, as she stands in front of a housewarming cake in the shape of a dream house, “you can have your cake, and live it in too.”