The Drum Awards for Marketing - Extended Deadline

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Agency: Arcade
Client: Suntory
Date: May 2017
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Arcade and Suntory has launched a campaign to launch the good mood drink in Indonesia with two epic movies.

The two short interactive digital films are based on the insight that the difference between having a good day and a bad day can come down to the mood you choose to put yourself in. Both films star the same young male protagonist and chronicle the chain of events that follow him through a good day and a bad day.

The ‘bad day’ film entitled ‘The Bad Choice’ runs in reverse chronology, opening on an apocalyptic scene and transporting the viewer through a series of events that take the protagonist back to a shop where he made the bad choice of picking another beverage over ‘good mood’. Viewers are then invited to click onto ‘The Good Choice’ film.

‘The Good Choice’ film follows the same protagonist through the exact same day, where locations and characters are mirrored, but the chain of events are dramatically different, ending with the character starting a viral sensation.

Credits

CCO/Founder: Gary Tranter

CCO/Founder: Matt Cullen

Art Director: Kayla Chia