Mercedes: advert-body-1 by Antoni
- Location:
Mercedes has teamed up with Antoni, the lead European agency for the car division of Mercedes-Benz, to launch the latest model of the C-Class Family, the C-Class Cabriolet.
The film is visually intriguing, seeing the imagination of a young boy come to life in delicate beauty. As he grows up, we see him gradually lose the freedom and dreams of his formative years. Passing through adolescence into the doldrums of adult life, the vivid wonderment of his childhood is lost to the roles and responsibilities of being a grown up.
The spot reaches its climax with the hero reclining the roof of his C-Class Cabriolet, looking up and seeing the paper birds from his childhood re-worked as giants of the sky. The protagonist speeds off into the distance, imagination restored once more.
Credits
Creative Director: Andre Kemper
Additional Credits: Production Company: Anorak Films
Director: Sebastian Strasser
DoP: Rodrigo Prieto
Executive Producer: Christoph Petzenhauser
Post Production: Time Based Arts
VFX Supervisor: Mike Skrgatic
Colourist: Simone Grattarola
Lead Flame: Sheldon Gardner
Flame: Matt Jackson
Nuke: Josh Sutcliffe, Borja Abellan, Ralph Briscoe, Fernando Ferrer, Dave Clark
3D: Chris Wood, Dan Davie, David Lo, Ben Cantor, Sam Osbourne, Fed Vanone, James Mann,
Ariel Flores
Design/animation: Jess Gorrick
Producer: Tom Johnson
Offline Editor: Paul Hardcastle @ Trim