Royal Ascot: advert-top-1 by Antidote
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Antidote commissioned the London-based artisan globe makers Bellerby & Co to create a one-of-a-kind globe adorned with hand-painted illustrations as part of a new campaign for Royal Ascot. The handmade globe, called ‘A World Like Nowhere Else’, features 30 illustrations that tell the tale of Royal Ascot’s long-standing traditions, history and heritage.
From a dramatic race finish through crashing waves to the Royal Procession via a Champagne waterfall and a gathering of fashionably dressed ladies, the piece brings together the eclectic combination of elements that make Royal Ascot unique.
The ‘A World Like Nowhere Else’ campaign, by Antidote, features images and films showcasing the globe and will run across outdoor, press, digital, ECRM, social and on VOD.
The campaign will launch in Press and OOH in March.
Credits
Creative director: Tim Ashton
Art director/copywriter: Teddy Keen
Additional credits: Planner: Chris Ridd
Account handler: Marcus Gilbert
Artist: Joe Wilson (Illustrator), Bellerby and Co (globemakers)
Client: Juliet Slot (commercial director, Ascot Racecourse), Chris Bevan (head of marketing, Ascot Racecourse)
