The Drum Awards for Marketing - Extended Deadline

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Agency: Antidote
Date: Mar 2018
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Ascot Racecourse is launching an integrated campaign for Royal Ascot 2018. Created by Antidote, the activity positions Royal Ascot as 'An Occasion Like Nowhere Else'. This year's campaign, the fourth in Antidote's 'Like Nowhere Else' series, created with fashion photographer Elisabeth Hoff, constructs a digital panorama capturing a moment at Royal Ascot frozen in time and uses parallax to heighten the sense of drama and occasion.

Breaking today, the campaign runs until 23 June in print, outdoor, digital, video-on-demand and radio. Featuring a cast that's closely associated with the event, including chef Raymond Blanc, the renowned Ascot Greencoats, the Welsh Guards, and a host of attendees dressed in creations by some of the UK's leading designers and milliners, Antidote's work brings together all of the elements that make a day at Royal Ascot so unique.

Credits

Commercial Director: Juliet Slot

Marketing Manager: Anna Bishop

Creative Director: Tim Ashton

Creative: Christina Worman

Creative: Simon Anderton

Creative: Chloe Bishop

Client Services Director: Mike Grumbridge

Account Manager: Marcus Gilbert

Planning Director: Chris Ridd

Photographer: Elisabeth Hoff

Production Co: Pure Productions

Post Production: Happy Finish

Media planning/buying: AMS