Royal Ascot: advert-body-1 by Antidote
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Ascot Racecourse is launching an integrated campaign for Royal Ascot 2018. Created by Antidote, the activity positions Royal Ascot as 'An Occasion Like Nowhere Else'. This year's campaign, the fourth in Antidote's 'Like Nowhere Else' series, created with fashion photographer Elisabeth Hoff, constructs a digital panorama capturing a moment at Royal Ascot frozen in time and uses parallax to heighten the sense of drama and occasion.
Breaking today, the campaign runs until 23 June in print, outdoor, digital, video-on-demand and radio. Featuring a cast that's closely associated with the event, including chef Raymond Blanc, the renowned Ascot Greencoats, the Welsh Guards, and a host of attendees dressed in creations by some of the UK's leading designers and milliners, Antidote's work brings together all of the elements that make a day at Royal Ascot so unique.
Credits
Commercial Director: Juliet Slot
Marketing Manager: Anna Bishop
Creative Director: Tim Ashton
Creative: Christina Worman
Creative: Simon Anderton
Creative: Chloe Bishop
Client Services Director: Mike Grumbridge
Account Manager: Marcus Gilbert
Planning Director: Chris Ridd
Photographer: Elisabeth Hoff
Production Co: Pure Productions
Post Production: Happy Finish
Media planning/buying: AMS