The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2018
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Google Arts & Culture collaborated with media and content company Mass Appeal to present a campaign for Black History Month called “Anthem Film.” The series of videos premiered throughout the month of February, and were narrated by prominent voices in the Black community, such as actor Yara Shahidi, activist Angela Rye and rapper Nas.

Each narrator pays homage to a topic close to them in the larger tapestry of Black culture and history. Nas, a Grammy-winning rapper for example, paid homage to musicians and storytellers in the space from Louis Armstrong to his own father, blues/jazz musician Olu Dara, whove influenced his art. His video was inspired by the “Giants of Jazz” exhibit on the Google Arts & Culture page.

Shahidi, an actress on ABC family comedy black-ish its spinoff grown-ish on sister channel Freeform, dedicated hers to the iconic black women of days past such as astronaut Dr. Mae Jemison, writer Audre Lorde and Coretta Scott King. Angela Rye, an activist and frequent political commentator paid homage to her father (who named her after Angela Davis of the Black Panther movement) as well as the long line of black activists who have helped break racial barriers.

Credits

Agency: Mass Appeal

CEO: Peter Bittenbender

Agency Producer: Brette Graber

Account Director: Jon Colclough

Project Manager: Andrea Kirk

Jenna Kon: Legal Counsel

Executive Editor: Rob Kenner

Marketing & PR: Annie Chen

Marketing & PR: Roberta Magrini

Production:

Production Company: Mass Appeal

Director: Marcus A. Clarke

Executive Producer: Peter Bittenbender

Head of Production: Renee Robson

Producer: Zachary Luke Kislevitz

Director of Photography: Scott Sans

Editorial: Mass Appeal

Post Producer: Jonathan Figueroa

Editor: Sean Gordon-Loebl

Assistant Editor: Louis Sangiorgio

Post Production: Mass Appeal

Art Director: Mike Lukowski

Animation: Jenny Scales

Graphic Designer: Cyrus Ra

Audio Company: One Thousand Birds

Colorist: Shawn King

Music Composition: Keyon Harrold