Cancer Research UK: advert-body-1 by Anomaly

Acclaimed music video director Nez is the creative force behind Cancer Research UK and Anomaly’s new campaign to encourage people to walk 10,000 steps a day for the charity.

The campaign, which launched this week, asks people to get fit and feel amazing by taking on the ‘Walk All Over Cancer’ 10,000 steps a day challenge in June.

Directed by Nez of Pulse Films, who is well known for his award-winning music videos for Disclosure, Rudimental and Kid Cudi, the film clearly reflects Nez’s music credentials, focussing on people walking to the soundtrack of Nancy Sinatra’s ‘These boots are made for walking’.

The campaign will be seen across satellite channels, video on demand, radio, digital display and social media.

Anomaly has also worked with Cancer Research UK to develop the charity’s overall communications platform, ‘Right Now’, and Race for Life campaign, ‘This is Beating Cancer’.

To sign up and download motivational tools including a wall chart, leader board and sponsorship form visit www.cruk.org/walkallover