YouTube is courting advertisers and agencies with a B2B campaign that looks to highlight its intimate relationship with its viewers.
The campaign leads with digital video with 90, 30,15 and 6-second edits made-for-YouTube and is extended across out-of-home (OOH), print and experiential.
Agency: AMV BBDO
Executive Creative Director: Alex Grieve & Adrian Rossi
Creatives: Mike Crowe & Rob Messeter
Agency Producer: Sophie Honour
Account Handling: Jonny Spindler, Alistair Nichols
Planning: Craig Mawdsley, Candice Juniper
Media Agency: Essence and OMD
Production Company: Pulse Films
Producer: Arleen McGann
Sound Design: 750 MPH
Editing: Ten Three
Post-Production: The Mill