YouTube: More Than Just Viewers by AMV BBDO

Agency: AMV BBDO
Client: YouTube
Date: Nov 2017
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YouTube is courting advertisers and agencies with a B2B campaign that looks to highlight its intimate relationship with its viewers.

The campaign leads with digital video with 90, 30,15 and 6-second edits made-for-YouTube and is extended across out-of-home (OOH), print and experiential.


Client: YouTube

Agency: AMV BBDO

Executive Creative Director: Alex Grieve & Adrian Rossi

Creatives: Mike Crowe & Rob Messeter

Agency Producer: Sophie Honour

Account Handling: Jonny Spindler, Alistair Nichols

Planning: Craig Mawdsley, Candice Juniper

Media Agency: Essence and OMD

Production Company: Pulse Films

Directors: 32

Producer: Arleen McGann

Sound Design: 750 MPH

Editing: Ten Three

Post-Production: The Mill