YouTube: More Than Just Viewers by AMV BBDO

Agency: AMV BBDO
Client: YouTube
Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

YouTube is courting advertisers and agencies with a B2B campaign that looks to highlight its intimate relationship with its viewers.

The campaign leads with digital video with 90, 30,15 and 6-second edits made-for-YouTube and is extended across out-of-home (OOH), print and experiential.

Credits

Client: YouTube

Agency: AMV BBDO

Executive Creative Director: Alex Grieve & Adrian Rossi

Creatives: Mike Crowe & Rob Messeter

Agency Producer: Sophie Honour

Account Handling: Jonny Spindler, Alistair Nichols

Planning: Craig Mawdsley, Candice Juniper

Media Agency: Essence and OMD

Production Company: Pulse Films

Directors: 32

Producer: Arleen McGann

Sound Design: 750 MPH

Editing: Ten Three

Post-Production: The Mill