Martini: Play with time by AMV BBDO

The film, entitled “The Richest Man in the World,” is a cinematic journey that shows the philosophy of a man who lives his life collecting experiences instead of money. Set to David Axelrod’s “The Edge,” a track made famous by Dr. Dre, Nate Dog and Snoop Dogg when they sampled it on their hit “The Next Episode,” we see the film’s hero leading the viewer through hyper-real scenes that tell the story of time well spent travelling the world, in good conversation, falling in love and learning new things.

Director Jake Nava, who may be best known for his career-defining music videos for Beyoncé and The Rolling Stones, is also an award-winning commercial director having worked for a range of premium brands.