Guinness: advert-top-1 by AMV BBDO
- Location:
Diageo’s Guinness continues to cause waves with its Made of More campaign, now telling the story of an eccentric group of men who raise and ride horses in Compton, LA.
The 90 second ad debuted on UK TV Monday 18 September and told the tale of a group of men who turned their back on the area’s much publicised gang violence to raise horses.
Due to an outdated legislative decree, there are around 50 small ranches in the built-up area, where the horses are reared, having been saved from the slaughterhouse.
Credits
Creative agency: AMV BBDO
Executive creative directors: Alex Grieve and Adrian Rossi
Creative directors: Steve Jones, Martin Loraine
Copywriter: Martin Loraine
Art director: Steve Jones
Social creatives: Julia Merino, Scarlett Montanero
Agency planner: David Edwards, Lisa Stoney
Agency account man: Michael Pring, Tessa Brisbane, Sam Ayre, Luke Hickey
Agency producer: Anita Sasdy, Frankie Burwell-Wright
Social and digital producer: Jamie Webber
Media agency: Carat
Media planner: Dina Rogozhina
Production company: Smuggler
Director: Henry Alex Rubin
Director of photography: Grieg Fraser
Content director: Harrison Schaaf
Stills photographer: Stefan Kocev
Production co. executive producer: Chris Barrett/Fergus Brown
Production co. producer: Molly Pope
Editor: Kyle Valenta @ Cartel
Post-production company: The Mill
Audio post-production: 750