The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: AMC
Client: Next Games
Date: Feb 2018
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This digital campaign shows actors Tom Payne and Alanna Masterson, from AMC’s The Walking Dead, guide viewers through The Walking Dead: No Man’s Land mobile game, developed and published by Next Games in Finland.

Shot on-set during The Walking Dead season 8 filming, the clips feature short 'in-between takes' where Tom - who is a fan of the mobile game - explains how to play The Walking Dead: No Man’s Land. As such, the scenes feature both actors in full wardrobe, but out of character as if on a break from filming the show.

The creative concept of the campaign emphasizes the importance of short, to-the-point content which can be adapted for a number of different channels.

Credits

AMC

Next Games

Bacon&Sons