As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. Amelie created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers.
Street teams were placed at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.
Eric Hines, Creative Director, Amélie Company
Jennie Jarzabek, Art Director, Amélie Company
Cecil Bozard, Senior Copywriter, Amélie Company
Josh Opat, Senior Account Executive, Amélie Company
Cari Stubbs, Account Executive, Amélie Company
Heather Popenhagen, Agency Producer, Amélie Company
Mackie Clonts, Account Director, Amélie Company
Pat Feehery, Chief Creative Officer, Amélie Company
Justin Moss, Executive Producer, Pineapple Agency
Allison Rifkin, Account Manager, Pineapple Agency
Duane Ciacco, Strategy, Pineapple Agency
Max Krapff, Account Coordinator, Pineapple Agency