Save the Children: advert-body-1 by Alpha Century
- Location:
Save the Children UK has launched its latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century.
The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voiceover, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference.
The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making creative and narrative advances within the confines of what is currently known to be effective, the DRTV ad looks to standout in a popular market with a fresh approach that is both emotive and relatable.
Credits
Chris Statham – Save the Children
Bryony Hutt - Save the Children
Agency - Alpha Century
Greg & Jacob - Director - Burning Flag
Barnaby Girling - Creative Director - Alpha Century
Production Company: Alpha Century
Ed Pettit - Agency Producer - Alpha Century
Suzi Napier - Client Service Director - Alpha Century
Georgie Barter - Account Executive - Alpha Century
Matt Buttrick - Planning Director - Alpha Century
William Walsh - Editor - Burning Flag
Richard Fearon - Colourist - MPC
Thomas Cole - Post Production Producer - MPC
Sam Boydell - Music
Chris Banks - Sound Design
