Whiskas: Iris and Thula by AlmapBBDO

Agency: AlmapBBDO
Client: Whiskas
Date: Apr 2017
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Brazil's AlmapBBDO has created a heartwarming film for Whiskas that tells the true story of a young autistic girl whose cat Thula helped her find confidence and improve her social skills. The spot is part of Whiskas' new global campaign, 'Feed Their Curiosity,' which is based on "the universal truth that natural, free-spirited curiosity is what makes cats special." The film initially launched in Brazil but will be rolled out in additional markets later this year.

Credits

Chief Creative Director: Luiz Sanches

Executive Creative Director: Bruno Prosperi

Creative Director: Benjamin Yung e Marcelo Nogueira

Copywriter: Cesar Herszkowicz

Art Director: Daniel Chagas Martins

Film Company: Killers

Executive Producer: Julia Tavares

Film Director: Claudio Borrelli

Director of Photography: Ted Abel

Film art direction: Paulo Ribeiro

Editing: Claudio Borrelli and Marcelo Cavalieri

Pós-Production / Coloring: Casablanca / Andreia Figueiredo

Sound Company: SATELITE ÁUDIO

Sound Account: Fernanda Costa

Sound Producer: Kito Siqueira / Roberto Coelho

Maestros: Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães and Daniel Iasbeck

Audio Finishing: Fabian Jorge, Rodrigo Tedesco e Flávio Gondin.

RTV: Vera Jacinto, Diego Villas Boas e Ana Paula Casagrande

Agency Account: Camila Massari, Pedro Fragata, Paulo Cabral Filho, Gabriela Dias, Richard Moloney, Oliver Clark

Planner: Cintia Gonçalves, João Gabriel Fernandes, Marilia Lacerda, Herve Hannequin, Diana Lopes

Digital and Social: Nicole Cassiano, Amanda dos Santos, Vinicius Watanabe

Media: Cassiano Oliva, Juliana Melo, Thabata Hidalgo, Tais Trevisol, Vitor Perazza

Client Approval: Cecile Angrand, Anne Ross, Gosia Faras, Daniel Calderoni, Roberto Valdrighi, Roberta Reigota

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