Getty Images: Endless Stories by AlmapBBDO

Agency: AlmapBBDO
Client: Getty Images
Date: Apr 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

'Endless stories' is a short, interactive film - entirely made with Getty Images’ own photos and videos - about the stories behind the story of the Fight of the Century.

Created by agency AlmapBBDO to show off the depth and quality of Getty Images' archive, and the many fascinating stories buried within each shot, the film blends archive footage and startling photography to evoke a sense of time and place. Taking viewers back to the 1970s, the film's narrator elaborates on the tale behind each shot, in this case tying together the interweaving paths of three people on one night at Madison Square Garden in New York.

The film tells the backstory of the fight itself between Muhammad Ali and Joe Frazier, as well as delving into the story of how Frank Sinatra scored ringside seats by blagging his way in as a press photographer, and the tale of how an unknown but flamboyant New Yorker - in reality, drug lord Frank Lucas - got the best seats in the house.

Credits

CREATIVE AGENCY: AlmapBBDO

COPYWRITER: Bruno Bizuti, Pedro Corbett

ART DIRECTOR: Eduardo Macedo

PRODUCER: Vera Jacinto, Diego Villas Bôas and Tatiana Martins

EXECUTIVE CREATIVE DIRECTOR: Bruno Prosperi

CHIEF CREATIVE OFFICER: Luiz Sanches

DESIGNER: Cezar Arai

DIGITAL CREATIVE DIRECTOR: Luciana Haguiara

UX: Caroline Kayatt

HEAD OF ART: Pedro Burneiko

MEDIA PLANNER: Carla Duriguetto and Priscila Sato

PRODUCTION COMPANY: Stink Films

EXECUTIVE PRODUCER: Guilherme Passos, Carolina Junqueira e Camila Martinez

DIRECTOR: Squarehead

EXECUTIVE DIRECTOR: Ingrid Raszl

RESEARCHER: Guilherme Ifanger

PRODUCTION CO-ORDINATOR: Paula Macedo e Rogerio Maestro

EDITOR: Squarehead, Danilo Abraham and Victor Cohen

POST PRODUCTION COMPANY: Stink House

MOTION DESIGNER: Francisco Andrade e Letícia Cardenuto

SOUND

SOUND COMPANY: PUNCH Áudio

PRODUCER: Cristiano Pinheiro

EXECUTIVE PRODUCER: Lili D. Aragoni

DIGITAL PRODUCTION COMPANY

DIGITAL PRODUCTION: Slickland

TECHNICAL LEAD: Eduardo Bruschi

PROJECT MANAGER: Danubia Fujita

PHOTOGRAPHY: Getty Images

CLIENT

ADVERTISER: Getty Images

BUSINESS DIRECTOR: Caio Cesar Costa e Silva

ACCOUNT SERVICE: Filipe Bartholomeu, Ana Clara, Nathalia Chaves and Felipe Elias Oliveira

CLIENTS: Ene Foca, Paige McCrensky, Kjelti Kellough, Elvira Cameriere and Natália Moraes

Ikea Canada: DRÄG by Rethink

Added 22 June 2018
Agency: Rethink
Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
5/5Vote