iD Mobile: advert-top-1 by AllTogetherNow
- Location:
iD Mobile is spreading happiness with its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.
Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’.
Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for iD Mobile customers.
The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.
Credits
Brand: iD Mobile
Head of Marketing: Mark Bowles
Marketing Manager: John Annoh
Social Media & Content Marketing Manager: Wasim John
Creative Agency: AllTogetherNow
Managing Director: Steve Parker
Creative Director: Sam Willard
Creative Team: Sam Willard & John McDonnell
Account Team: Joe Chalmers & Jess Shearing
Strategy: Flora Proudlock
Talent Broker: Melsie Bourne
Director: Jon Riche
Production Company: Hoot Entertainment
Production Company Producer: Dominic Bunjevac & Mathias Giley
Director of Photography: Carl Burke
Offline Edit: Matt Chodan @ Gorilla Editors
Post Production: Smoke & Mirrors
Audio Post Production: Unit Post Production
Agency Producer: Jo Dillon
Media Agency: Blue 449
Managing Partner: Lindsay Payne
Emma Putnam: Group Account Director (Planning)
Beth Abood: Account Director (Planning)
Francesca Darvill: Account Director (Digital Investment)
Daniel Hoey: Senior Planner Buyer (Digital Investment)
PR Agency: M&C Saatchi PR
Director: Danielle Heximer
Associate Director: Jessica Silver
Account Director: Amy Rowlatt
Senior Account Executive: Imogen Turner
Junior Account Executive: Olivia Simpson
