WWF: advert-body-2 by All Mighty Pictures

The WWF has released a one-minute film, titled ‘Just Like Us' for Christmas, revealing the loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks.

Debuting across national TV and online on Tuesday (21 November), the advert written and produced by All Mighty Pictures shows the entire scene through the reflection in an elephant’s eye, thanks to digital CGI rendering by Time Based Arts.

It’s the latest effort from WWF which is appealing for urgent donations this Christmas to help fund its work worldwide, including bringing down the illegal wildlife trade.