Converse: ‘Forever Chuck. For Every You’ by AKQA new york

Agency: AKQA new york
Client: Converse
Date: Nov 2017
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Whoever you are, however you identify, there's a Chuck for every you. Unlike previous generations, today’s youth aren’t looking for perfect. They’re not interested in sticking to one identity or style, they have confidence in uncertainty and change. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be.

The campaign features Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe. AKQA worked on the campaign concept and ongoing production and execution, and partnered with Jen Brill Studios for visual look and feel.

Credits

Client: Converse

Agency: AKQA New York

International design director: Carlos Matias

Creative director: Philipp Dietz

Senior copywriter: Clare Anderson

Copywriter: Caio Muratore, DJ Davids

Art director: Felipe Yamaoka, Andrea Souza, Hera Yeung

Senior designer: Carlo Clerici

Senior motion designer: Cody Rubino

Senior account director: Stacey McLean

Associate strategy director: Dan Ansell

Strategy lead: Eric Chow

Associate strategist: Kim Uong

Senior project manager: Christine Barnowsky

Producer: Ilaria Conte

Visual production: Jen Brill Studio

Edit: Picture Farm

VFX & Color: MPC

Sound & Mix: Heard City

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