Levi Strauss & Co: Signal - CMO Report by AKQA
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Levi's 501 Day celebrates the anniversary of the original blue jean – which came to be 145 years ago, on May 20, 1873. For this year’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand.
The month of May has been a social celebration of fans and influencers who have collaborated with Levi’s by customizing and personalizing their 501 jeans. Levi’s hosted activations around the world including customization workshops in Europe, musical performances in the US, Brazil, Thailand and India, and influencer collaborations, including special 501 jeans made by Chinese designer Feng Chen Wang.
AKQA supported the strategic foundation on which 501 Day was built, designing the creative campaign and look of 501 Day, which was executed globally through social, digital, retail and experiential channels.
Credits
501 Day Creds List – Levi’s
Jen Sey, CMO
Chris Jackman, VP Global Marketing
Adriana Higuera, Senior Marketing Manager
501 Day Creds List – AKQA
EB Davis, Creative Director
Jan Barcikowski, Senior Art Director
Bryan Dempler, Senior Copywriter
Cameron Hughes, Designer
Zoe Drazen, Copywriter
Kaitlyn Peterson, Associate Designer
Olivia Albanese, Client Manager
Marina D’orthez, Project Manager
Nu Goteh, Senior Strategist
Dave Shuff, Director of Motion and Film
