Barclaycard : advert-body-2 by AKQA & OLIVER
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Barclaycard has launched an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience.
The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks for over 3,500 live events a year.
The above-the-line activity will launch with a 30-second TV advert featuring an ensemble cast of Muppets, who are coming to Britain for a very special gig celebrating Barclaycard’s ‘more good times’ proposition. At the rock festival, we see The Muppets’ ‘Dr. Teeth and the Electric Mayhem Band’ – featuring fan favourites Sgt. Floyd Pepper and Animal – perform to a wildly enthusiastic crowd of festival-goers who include Kermit the Frog, Miss Piggy, Fozzie Bear and the Great Gonzo. As always with the Muppets, mayhem and hilarity ensue. The spot will air tonight at 19:45 on Coronation Street.
The cut will also be shown on Video on Demand and in cinemas. Bespoke social films – with more content featuring other beloved Muppets such as Beaker and the Swedish Chef – have been created and optimised to run across multiple social media platforms, with promoted activity on Facebook, Instagram, Twitter, Snapchat and YouTube.
