Scientific Anglers: advert-top-1 by Admirable Devil
- Location:
Scientific Anglers, of Midland, Michigan, launched its latest fly line Amplitude Smooth with AST Plus technology. In a campaign to introduce the lines, Scientific Anglers tapped Admirable Devil to develop the zany, myth-busting, basement scientist, Zonker, who tests Amplitude Smooth in out-of-the-box demonstrations on his internet show, 'Zonker Time with Zonker.'
In each spot, Zonker pitches the scientific methods of the Amplitude Smooth fly line to anglers, employing an alarming interpretation of the scientific method while he does so. The campaign features digital video, print, animated gifs, and paid social media posts.
Credits
Michael Carpenter - Partner & Co-Executive Director - Admirable Devil
Bruce Gray - Partner & Co-Executive Director - Admirable Devil
Joel R. Johnson - Partner & Chief Strategist - Admirable Devil
Michele Swanson - Executive Producer - Former Co.
Tony Wolski - Director - Former Co.
Jeff Tuttle - Production Producer - Former Co.
Matt Perlman - Production Manager - Former Co.
Aaron Jones - Director Photography - Former Co.
Trevor Naud - Art Director - Former Co.
Amy Romanow - Post Producer - Admirable Devil
Gabriel Kornbluh - Editor - Admirable Devil
Ted Snavely - Colorist - Post-Op
Kristin O’Connor - Audio Producer - Rainmaker Creative and Recording
Jeff McManus - Mixer - Rainmaker Creative and Recording
