Just for Kids Law: advert-body-1 by Adjust Your Set
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Content agency Adjust Your Set has partnered with Just for Kids Law – the charity aimed at transforming the lives of vulnerable young people by campaigning for changes in the law – to create a campaign called #NoChildInCells which highlights the number of children held in adult police cells.
The campaign’s central element is a powerful film that cleverly uses bespoke slider tech to ignite conversation and raise awareness around the fact that anyone can be arrested and held in a police cell from the age of 10. The interactive tech means viewers can slide across the film to see a mother’s side of the story as she anxiously awaits news of her daughter in a cell. Each scene is a mirror image of the other to create seamlessly intertwined visuals and thoughts that offer one narrative from two perspectives.
Credits
Creative Director: Will Barnett
Creative Team: Matthew Markham
Additional Credits: Planner: Harvey Cossell
Agency Producer: Tom Booth
Production Company: Adjust Your Set
Director: Matthew Markham
DOP: Edward Gibbs
Motion Control Op: Justin Pentecost
Focus Puller: Rich Jones
Hair/Make Up Artist: Dyan Copeman
VFX/Grade: Jake Mobbs
Editor: Jennifer Sheridan / Scott Devonport
Sound Design: Chris Reading
Talent (Daughter): Charlie Barnett
Talent (Mother): Claire Garrigan