The Drum Awards for Marketing - Extended Deadline

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Client: Volkswagen
Date: Dec 2017
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Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV is to launch first-of-its-kind cross-media campaign. Bam, the self-confident ram featured in Adam&Eve/DDB’s ads, will leap into commercials from other advertisers, interrupting ads in national press, out-of-home, press, display and social.

On Boxing Day, Bam will burst into the latest TV ads by Admiral Insurance and Virgin Atlantic across Sky One, Sky Sports, and Sky Movies, while other spots will see Bam invading ads from Wall’s, Harvey Nichols, and Castle Howard.

The idea was conceived and produced by Adam&Eve/DDB, managed by Omnicom Media Group’s PHD and executed via Sky.

Volkswagen's national communications manager, Glyn Butterworth, said: “The self-confident ram symbolizes everything T-Roc is about, so we’re delighted to kick off our communications with an approach that amplifies this idea. Media and creative solutions need to be increasingly innovative to drive cut-through and this is a great example of how both have been carefully considered together to drive the maximum impact of our communications.”

Credits

Group Chief Creative Officer : Ben Priest

Chief Creative Officer: Rick Brim

Creative Director: Patrick McClelland

Creative Director: Feargal Balance

Copywriter: Darren Beresford

Art director: Rick Gayton

Managing Partner: Michael McConville

Business Director: Mike Stern

Account Director: Matthew Harris

Media Director: Michael Bensley

Producer: Michael McCarthy

Producer: Olly Ravaux

Project Manager : Daniela Cossu

Head of Planning: Nick Hirst

Media agency: PHD

Post Production : MPC

Executive Producer: Anandi Peiris

VFX 3D Supervisor: Jessie Amadio

CG Team: Pedrom Dadgostar, Thanos Kousis, Platon Filimonov, Joffrey Zeitouni

Nuke: Kalle Kohlstrom

Flame: Dan Sanders

Sound Company: 750mph

Sound Design & Mix: Mark Hellaby

Audio Producer: Antonia Vlasto