Volkswagen: advert-top-1 by Adam&Eve/DDB
- Location:
Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV is to launch first-of-its-kind cross-media campaign. Bam, the self-confident ram featured in Adam&Eve/DDB’s ads, will leap into commercials from other advertisers, interrupting ads in national press, out-of-home, press, display and social.
On Boxing Day, Bam will burst into the latest TV ads by Admiral Insurance and Virgin Atlantic across Sky One, Sky Sports, and Sky Movies, while other spots will see Bam invading ads from Wall’s, Harvey Nichols, and Castle Howard.
The idea was conceived and produced by Adam&Eve/DDB, managed by Omnicom Media Group’s PHD and executed via Sky.
Volkswagen's national communications manager, Glyn Butterworth, said: “The self-confident ram symbolizes everything T-Roc is about, so we’re delighted to kick off our communications with an approach that amplifies this idea. Media and creative solutions need to be increasingly innovative to drive cut-through and this is a great example of how both have been carefully considered together to drive the maximum impact of our communications.”
Credits
Group Chief Creative Officer : Ben Priest
Chief Creative Officer: Rick Brim
Creative Director: Patrick McClelland
Creative Director: Feargal Balance
Copywriter: Darren Beresford
Art director: Rick Gayton
Managing Partner: Michael McConville
Business Director: Mike Stern
Account Director: Matthew Harris
Media Director: Michael Bensley
Producer: Michael McCarthy
Producer: Olly Ravaux
Project Manager : Daniela Cossu
Head of Planning: Nick Hirst
Media agency: PHD
Post Production : MPC
Executive Producer: Anandi Peiris
VFX 3D Supervisor: Jessie Amadio
CG Team: Pedrom Dadgostar, Thanos Kousis, Platon Filimonov, Joffrey Zeitouni
Nuke: Kalle Kohlstrom
Flame: Dan Sanders
Sound Company: 750mph
Sound Design & Mix: Mark Hellaby
Audio Producer: Antonia Vlasto