Skittles: advert-top-1 by Adam&EveDDB

Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.

The spot, which marks the Mars-owned brand’s third appearance in the Super Bowl, is a twist on one of TV’s biggest clichés: the classic “teenage boy throws rocks at his crush’s window” scene.

Created by London-based Adam&EveDDB, the 30-second ad, which continues the brand’s ongoing “Taste the Rainbow” tagline, is slated to air during the game’s first quarter.