National Lottery: You Play Your Part by Adam&EveDDB
- Location:
The National Lottery operator Camelot has launched a humorous ad that plays on the fact that funds from sales go directly towards supporting elite athletes, including Olympic competitors. The ad shows a series of playful situations in which the public are helping athletes train, including taekwondo athlete Lutalo Muhammad smashing through the image of a wedding picture donated by a, presumably, recently divorced woman.
The ad will run across TV, Radio, Digital and high-impact OOH, while many NAtional Lottery assets will now have the Team GB and ParalympicsGB branding added.
Credits
Camelot UK Lotteries Limited: Keith Moor, CMO
Anna McInally, Head of Marketing Communications
Sophie Morgan, Marketing Manager
Uzma Arif, Brand Manager
Creative Agency: adam&eveDDB
CEO: Tammy Einav, Matt Goff
Group Executive Creative Director: Ben Tollett
Creative Directors: Steve Wioland, Matt Woolner
Social Director: Sophie Chaytor-Grubb
Social Creatives: Rebecca Wilson, Josh Dishman
Global Planning Partner: Heather Alderson
Planning Director: Stuart Williams
Senior Planner: Sarah Benson
Managing Partner: Sam LeCoeur
Business Director: Victoria Ellis
Account Director: Ashley Lewis, Cosmo Haskard
Account Manager: Tejen Shah, Frankie Cuffaro
Project Manager: Jackie Barbour
TV Producer: Charles Woodall
Social Producer: Claire Peacock, Lucy Trower
OOH Producer: Jaki Jo Hannan
Media Agency: Dentsu
Chief Strategy Officer David Grainger
Media Managing Partner Flora Kong
Media Client Partner: Hayley May
Media Strategy Director: Emma Saddleton
Media Client Director: Dominic Sadler
Media Digital Account Director: George Smart
Production Company: Academy
Executive Producer: Simon Cooper
Producer: Tom Cartwright
Post Producer: Frankie Elster
Director: Si&Ad
Editing Company: Final Cut
Editor: Kit Wells
Post Production: ETC
Audio Post Production: 750mph
VFX Artists: ETC
DOP: Tim Sidell