Lloyds Banking Group: advert-body-2 by Adam&EveDDB
- Location:
Lloyds Bank is launching a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the strapline ‘For Your Next Step’ and shows how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life.
The new campaign continues the use of the iconic black horse, following its return in last year’s 250 anniversary campaign, also created by Adam&EveDDB.
At the heart of the campaign is a 60 second film, shot in super slow-motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral. At the end of the film each of the scenes then returns to real time as we see each step unfold.
Credits
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Managing Director: Mat Goff
Creative Director: James Gillham, Graham Cappi
Art Director: James Gillham
Copywriter: Graham Cappi
Additional Credits: Agency Producer: Victoria Bennett
Assistant Producer: Kendal Drake
Business Director: Charlie Elliott
Account Director: Gemma Cox/Alex Attfield
Designer/ Typographer: Alex Fairman, Scott Silvey
Media agency: Greenhouse (MEC)
Production Company: Rogue Productions
Executive Producer: Charlie Crompton
Head of Production: James Howland
Director: Sam Brown
D.O.P: Alex Barber
Production Designer: Andy Kelly
Editing Company: The Quarry
Editor: Paul Watts
Post Production: The Mill
Post Executive Producer: Ian Berry
Post Producer: Tom Manton
VFX Supervisor: Jonathan Westley/Gary Driver/Hitesh Patel
2D Lead Artist: Jonathan Westley/Gary Driver
2D Artist: Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson, Ben Horvath, Siro Valente
3D Artist: Tom Raynor
Colourist: Seamus O’Kane
Audio Post Production: Wave Studios
Sound Designer: Aaron Reynolds
Track Title: Mad World
Composer: Roland Orzabal
Master Recording: Jennifer Ann
Publisher: Chrysalis Music Ltd
Master Rights: BMG Rights Management
Music Supervisor: Platinum Rye
