Halifax: advert-body-3 by Adam&Eve/DDB
- Location:
Nifty editing has allowed Adam&Eve/DDB to drop a Halifax mortgage agent right into the emerald action of The Wizard of Oz.
‘There’s No Place Like Home’ is the latest in the bank’s series featuring beloved childhood characters and settings. It sees branch employee ‘Greg’ join Dorothy, Toto, the Tin Man and the Cowardly Lion on the 1939 set of the Emerald City, in the county in the land of Oz.
When the foursome knocks on the doors of the Great and Powerful Oz’s castle, the mortgage advisor informs them the wizard has popped out, but “if it’s the home of your dreams you’re after, maybe I can help.”
He invites them inside and, after deducing that Dorothy is too young to apply for a mortgage, educates her in getting home via her ruby slippers.
The modern-day scenes were filmed in a London studio and superimposed onto the original film footage in post-production. In a shift from its previous work with cartoon character, the ad sees the Halifax brand enter another world, rather than characters from another world entering Halifax.
Credits
Tim Male - Head of Marketing, Halifax
Jen Jordan – Senior Marketing Manager, Halifax
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Executive Creative Director: Ben Tollett
Creative Directors: Ted Heath, Paul Angus
Agency TV producer: Rebecca Holt
Agency Print producer: Joseph Walker
Planners: David Golding, Henry Kozak, John Blight
CEO: Mat Goff
Managing Partner: Mike Stern
Account Director: James Derrick
Account Executive: Rosa Aaronovitch
Designer: Alison Carmichael
Typographer: Olly Watts
Media agency: Greenhouse GroupM
Media Planner: Dan Renirie and Divine Noelie
Production company: Another Film Company
Executive Producer: Simon Monhemius
Director: Declan Lowney
D.O.P: Ray Coates
Editing company: Stitch
Editor: Leo King
Post Production: The Mill
Executive Producer: Alex Fitzgerald
Producer: Imogen Pai
Creative Director: Andrew Wood
Lead compositor: Dan Adams
Audio Post Production: 750mph
Engineer: Sam Ashwell
Composer: Tom Player