The Drum Awards for Marketing - Extended Deadline

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Client: Esso
Date: Dec 2017
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Adam&Eve/DDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso. The film, released on 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in a traditional community in the north of Norway, and her struggle to feel that she belongs, alongside her efforts to become the world's number-one reindeer racer.

An Esso service station is shown to provide a beacon of light and connection to the outside world for the people who live in this remote place.

The film runs online and on social media across European markets. It was directed by Wilkins and Maguire at Stink.

Credits

Client: ExxonMobil

Brand: Esso

Project Name: Esso – Remote Stations

Client: Christophe Fay, Marketing Communications Manager EAME Retail Fuels

Chief Creative Officer: Rick Brim

Executive Creative Director: Paul Cohen

Creatives: Natasha Lyons and Dan Lacey

Agency Producer: Rebecca Holt

Planner: James Price and Philip Mattei

Global Business Director: Katie Toller and Peter Lewis

Business Director: Caroline Logan

Account Director: Emily Hahn

Senior Account Manager: Adriane Bowes

Media Agency: UM

Media Planner: Jack Graham

Production Company: Stink Films

Executive Producer: Jon Chads

Producer: Paz Parasmand

Director: Wilkins & Maguire

D.O.P: Tat Radcliffe

Editing Company: Peter Norrey at TVC Soho

Editor: Peter Norrey

Post Production: The Mill

Post Producer: Alexandra Paton

Colourist: Seamus, Luddy and James Bamford

Soundtrack composer: Adem Ilhan

Music Supervisor: Adem Ilhan

Audio Post Production: Mark Hellaby 750MPH