Esso: advert-body-1 by Adam&Eve/DDB
- Location:
Adam&Eve/DDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso. The film, released on 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in a traditional community in the north of Norway, and her struggle to feel that she belongs, alongside her efforts to become the world's number-one reindeer racer.
An Esso service station is shown to provide a beacon of light and connection to the outside world for the people who live in this remote place.
The film runs online and on social media across European markets. It was directed by Wilkins and Maguire at Stink.
Credits
Client: ExxonMobil
Brand: Esso
Project Name: Esso – Remote Stations
Client: Christophe Fay, Marketing Communications Manager EAME Retail Fuels
Chief Creative Officer: Rick Brim
Executive Creative Director: Paul Cohen
Creatives: Natasha Lyons and Dan Lacey
Agency Producer: Rebecca Holt
Planner: James Price and Philip Mattei
Global Business Director: Katie Toller and Peter Lewis
Business Director: Caroline Logan
Account Director: Emily Hahn
Senior Account Manager: Adriane Bowes
Media Agency: UM
Media Planner: Jack Graham
Production Company: Stink Films
Executive Producer: Jon Chads
Producer: Paz Parasmand
Director: Wilkins & Maguire
D.O.P: Tat Radcliffe
Editing Company: Peter Norrey at TVC Soho
Editor: Peter Norrey
Post Production: The Mill
Post Producer: Alexandra Paton
Colourist: Seamus, Luddy and James Bamford
Soundtrack composer: Adem Ilhan
Music Supervisor: Adem Ilhan
Audio Post Production: Mark Hellaby 750MPH