American Heart Association and American Medical Association: advert-top-1 by Ad Council & Havas Adrenaline
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The latest campaign from the Ad Council, in association with the American Heart Association (AHA), American Stroke Association (ASA), and American Medical Association (AMA), highlights high blood pressure numbers to get people to seek treatment before they are debilitated by a heart attack or stroke.
The campaign, ‘HBP Numbers,’ consists of a series of black-and-white public service announcements featuring real stroke and heart attack survivors talking about the high blood pressure numbers that led to surgery and near death experiences.
The ads were created by Havas Adrenaline and produced by global production company and artist management agency, Great Bowery Film. The PSAs were shot and directed by Marco Grob of Bernstein & Andriulli.
Credits
AdCouncil
Vice President, Campaign Director: Tracy Danicich
Campaign Director: Nicholas Sugai
Assistant Campaign Manager: John Madeira
Great Bowery Film
Executive Producer: Shannon Lords
Accountant: Christine Bae
Producer: Tina Nakane
Havas
Chief Creative Officer / Managing Director: Rich Russo
Creative Director: Liz Donnelly
Creative Director: François Crabalona
Print and Broadcast Producer: Peter Feldman
Digital Producer: Theodore McFail
Digital Content Strategist: Jennifer Simoni
Senior Strategist: Jennifer Maisey
Global Account Director: Alicia De Armas
Account Supervisor: Dorothée Cocula
Account Executive: Meghan Caraway
Account Intern: Kenzi Weiss
