Kraft Heinz: advert-top-1 by 76 Ltd
- Location:
Kraft Heinz is ushering in the winter season early with a £4m weather-reactive campaign for its Classic Soups range that focuses on the ‘natural’ make up of the product.
The ‘Made with Great’ campaign draws attention to the ingredients that go into the canned soups and the fact that they are preservative and colour-free due to being “protected by the can”.
It will be activated across multiple channels including TV, VOD as well as digital and social. The campaign also features a weather-reactive component, triggered at moments that are most relevant to consumers.
Credits
Director – Yann Secouet
Production Company – 76 Ltd
Creative Director – Uche Ezugwu
Creative – Sarah Watson
Creative – Mareka Stake
Agency Producer – Jessica Stott – Hogarth
Business Lead - Holly Maguire - BBH
Strategy Director - Kate Nettleton - BBH
Strategist - Imali Hettiarachchi - BBH
Account Director – Piers Raffo – BBH
Account Manager – Louisa Steele - BBH
Account Director – Natalie Jalie – Hogarth
Post Production – Gramercy Park Studios
Editor – Joce Hockings @ Ten Three
