Yoplait: advert-body-1 by 72andSunny

Yoplait is anchoring its new brand campaign platform, 'Mom On', with an all-new 60-second TV spot of the same name. It features a montage of moms from all walks of life confidently narrating their feelings about situations and issues that commonly elicit judgment, such as working from home, breastfeeding and having kids later in life.

The women in the spot are bold and unapologetic about their choices, a nod from Yoplait to all of the moms making the best choices for themselves and their families.

Also, this summer, Yoplait is partnering with the hilarious Facebook web series, #IMOMSOHARD. Yoplait has teamed up with the comedians and mothers behind the series, Jen Smedley and Kristin Hensley, to bring the duo’s “Mom’s Night Out: Summer Break Tour” comedy tour to 40 markets across the country. Through a night of camaraderie, Yoplait and #IMOMSOHARD will unite moms across the country in laughter about the ups and downs of motherhood.

The partnership between Yoplait and #IMOMSOHARD also includes an undercover social experiment video demonstrating that moms have more support than they likely realize. Produced and distributed by the NBCU Content Studio, “Moms Undercover” uses a hidden camera set-up to test if moms would help a fellow mom in a tricky parenting situation, or simply sit back and judge.