Hello Products: An Inconvenient Tooth by 72andSunny
- Location:
72andSunny has created an animated video called 'An Inconvenient Tooth' for Hello Products, a company that makes "naturally friendly toothpaste that uses effective, thoughtful ingredients." In the video, an animated tooth named Toothy explains that many toothpaste brands use artificial sweeteners like saccharin and synthetic dyes in their pastes. Since Hello Products only uses natural sweeteners like stevia and ensures that everything they make is vegan and not tested on animals, Toothy encourages health-conscious teeth brushers to make the switch to Hello.
Credits
Executive Creative Director/Partner: Matt Murphy
Creative Director: Garrett Jones
Sr Designer: Andy Lam
Sr Writer: Peter Hughes
Strategy Director: Maria Galleriu
Strategist: Emily Pfitzinger
Brand Director: Danielle Gard
Brand Manager: Nai Gregory
Executive Producer: Zeynep Taslica
Producer: Isaac Karsen
Partnerships and Legal Director: Kallie Halbach
Partnerships and Legal Manager: Christopher Profeta
Production Credits:
Animation
Production Company: Hornet
Director: Andy Baker
Executive Producer: Hana Shimizu
Head of Production: Sang Bae-Jin
Producer: Desiree Stavracos & Cathy Kwan
Development Producer: Kristin Labriola
Storyboard Artist: Dan Shefelman
Editor: Anita Chao
Lead Animator: Mark Pecoraro
Lead Designer: Andy Baker
Designer: Andy Baker & Peter Sharp
Animators: Benjy Brooke, Blake Patrick, Harry Teitelman
Cleanup Animation: Charlie Lane-Bush, Jamie Hobbs, Elena Manetta, Lauren Schmidt
Music & Sound Design: Antfood
Mix: HECHO EN 72
Engineer: Jeff Fuller
Producer: Whitney Fromholtz, Angela Scherrah
