The Drum Awards for Marketing - Extended Deadline

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Agency: 72andSunny
Client: eBay
Date: May 2018
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Cricket legend Shane Warne and his legacy of mistakes are at the centre of a cheeky new ad campaign from eBay Australia.

The campaign builds on the brand’s positioning tagline, “But Did You Check eBay?”, and aims to encourage Australian’s to make the online retailer a one-stop-shop for shopping.

The campaign was created by 72andSunny Sydney and is running on TV and online channels nationally.

Credits

Agency: 72andSunny Sydney

Director: Alex Roberts

Production Company: Finch Company