The Drum Awards for Marketing - Extended Deadline

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Agency: 72andSunny
Client: eBay
Date: Nov 2017
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eBay unveiled its integrated campaign 'Fill Your Cart With Colour' urging customers to look beyond normal and buy more vibrant and unique things for Christmas.

Conceptualized by 72andSunny, kicks off in the UK with a new 40 and 30 second anthem TV commercial across ITV, Channel 4 and Sky and features chef, Eric Lanlard, model Bishamber Das, interiors stylist, Sarah Akwisombe and artist Matt Crump.

The advert shows Santa Claus surfing and Lanlard making designer Christmas cakes and a group of friends shopping for quirky stuff from eBay. Social video vignettes are produced by Rubber Republic and will also run across YouTube, Facebook and Snapchat.

Credits

ADVERTISING AGENCY

72andSunny Amsterdam

Executive Creative Director

Carlo Cavallone, Stuart Harkness

Director of Design

Richard Harrington

Creative Director

Matt Firth

Art Director

Renee Lam

Writers

Julia Sumpf, Ryan Delehanty, Lee Boulton

Creative Technologist

Gabor Szalatnay

Strategy Director

Maximilian Weigl

Strategist

Carl Jonsson

Cultural Researcher

Nastassja Bonnabel

Director of Communications Strategy

Simon Summerscales

Comms strategist

Ruro Efue

Group Brand Director

Tom Griffin

Brand Director

Su May Tan

Brand Manager

Amandine Decourcelle

Brand Coordinator

Kelsey Barnes

Director of Production

Stephanie Oakley

Producers

Enrico Toeschi & Klaudia Gainza

Senior Interactive Producer

Tobin Nageotte

Editor

Sanne van Hecke, Emiel Nuninga

Director of Business Affairs

Madelon Pol

Business Affairs Manager

Nora Adams

Business Affairs Coordinator

Julie Katsoula

FILM PRODUCTION

PRODUCTION COMPANY

Bullion Productions LTD

Director

Leonardo Cosme

Director of Photography

Charlie Goodger

Producer

Jon Mealing

Production Manager

Clara Bennett

EDITING COMPANY

HECHO

Editors

Sanne van Hecke

Emiel Nuninga

After Effects Animation

Justin Magness

AUDIO POST

Sound Designer/Mixer

Wave Studios - Randall Macdonald

MUSIC

“Montage”

Composer

Robert McDowell and Andy Hull

Music Company

Ironworks, Productions

POST PRODUCTION

Colourist

George K

VFX Producer

Gwenn Hardouin

Lead Flame

Ricky Weissman

PRINT/ OOH / DOOH PRODUCTION

Sr. Designer

Josh Harris

Designer

Cindy Kouwenoord

Editor

Carlos Ortiz

Motion Graphics Designer

Marino Capitanio

MEDIA AGENCY

MediaCom