Coors Light: Climb On by 72andSunny
- Location:
In partnership with 72andSunny, Coors Light has released three 360-degree videos that let viewers experience what it's like to go big wave surfing, white water kayaking and downhill mountain biking. Throughout the summer, the VR campaign will be available in more than 5,000 bars nationwide with Google Cardboard. According to the agency, those who try out the digital experience will be rewarded with a Coors Light. The videos are available on YouTube and Facebook.
Credits
Chief Executive Officer, Founder: John Boiler
Chief Creative Officer, Co-Founder: Glenn Cole
Executive Creative Director, Partner: Bryan Rowles
Executive Creative Director, Partner: Jason Norcross
Creative Director: Jed Cohen
Creative Director: Galen Graham
Lead Designer: Anthony Alvarez
Sr. Writer: Alberto Garcia Orte
Jr. Designer: Chris Ruh
Jr. Writer: Matt Fink
Executive Film Producer: Jim Haight
Sr. Film Producer: Perrin Rausch
Jr. Film Producer: Jamie Glass
Group Brand Director: James Stephens
Brand Director: Andrew Krensky
Brand Coordinator: Anthony Fernandez
Business Affairs Director: Christina Rust
Jr. Business Affairs Manager: Noah Winter
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
Production Unit 9:
Executive Producer Unit 9: Luca Delaurentiis
Production/Editorial/Visual Effects: Rapid VR
Director: Dave Klaiber
Executive Producer: Susannah Dilallo
Producer: Rita Gagliardi
VR Technician: Dan White
VR Assistant: Bek Hawkey
Music: SOUTH Music
Executive Producer: Ann Haugen
Head of Production, Partner: Dan Pritikin
