Lynx: Find Your Magic Shop by 72andSunny Amsterdam
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Borne out of its new positioning that celebrates guys' individuality, Lynx has launched the interactive 'Find Your Magic' pop up shop in Dublin, which will enable guys to harness state-of-the-art styling tools and products to create the best version of themselves.
Research shows that 55% of guys haven’t changed their hairstyle in more than a year. So, to give guys some new inspiration or just new grooming techniques, the ‘Find Your Magic’ pop-up shop experience is designed to get guys more comfortable experimenting with their looks.
At the heart of the shop, guys will find an interactive Magic Mirror - an augmented reality experience giving guys the ability to “try on” six of Ireland’s most searched-for hairstyles, according to Google data. The mirror’s facial targeting and tracking system smoothly renders hairstyles onto the guy’s reflection, giving them freedom of movement to review new hairstyles from various angles.
The Find Your Magic shop also gives guys the opportunity to work on their grooming routine, and purchase Lynx’s full range of products.
Rik Strubel - Global Vice President - Axe/Lynx
Chiara Grillo, Inês Leitão Henriques, Alessandro Del Forno - Global Brand Development - Axe/Lynx
Peter Hatton - Ireland Head of Personal Care Marketing - Unilever
Stuart Harkness, Carlo Cavallone - Executive Creative Director - 72andSunny Amsterdam
Richard Harrington - Director of Design - 72andSunny Amsterdam
Matt Heck, Laura Visco - Creative Director - 72andSunny Amsterdam
Sandra Nicolas - Sr Designer - 72andSunny Amsterdam
Fanny Molins, Richard Gorodecky - Writer - 72andSunny Amsterdam
Danny Feeney - Strategy Director - 72andSunny Amsterdam
Paul Chauvin - Strategist - 72andSunny Amsterdam
Simon Summerscales - Director of Communications - 72andSunny Amsterdam
Angelina Joy - Brand Director - 72andSunny Amsterdam
Maaike Baan - Brand Coordinator - 72andSunny Amsterdam
Stephanie Oakley - Director of Production - 72andSunny Amsterdam
Tobin Nageotte - Sr Producer - 72andSunny Amsterdam
Jan Olde Loohuis - Creative Technologist - 72andSunny Amsterdam
Selam Kehishen - Business Affairs Manager - 72andSunny Amsterdam
Martino Butti - Experiential Producer - UNIT9
Jenny Lam - Executive Producer - UNIT9
Yi Nong Dong - Project Manager - UNIT9
YiFei Chai - Creative Lead - UNIT9
Maciej Zasada - Technical Lead - UNIT9
Julien Didisheim - Art Director - 3D - UNIT9
Andrew Oaten - Lead Developer - Unity - UNIT9
INK & Associates - Build Management