ESPN: advert-top-1 by 2C Creative
- Location:
Two of the NBA’s biggest stars have been given the pop art treatment in a series of game promos from ESPN. The Golden State Warriors’ Stephen Curry and the Los Angeles Lakers’ Lonzo Ball are the subjects in a campaign leveraging a look the network initially developed for its social platforms. ESPN called on collaborative partner, 2C Creative with the goal of building provocative spots around actual media quotes about the two NBA point guards. The spots needed to be fun, playful and visually push the limits of sports promos.
To accomplish this, 2C played with non-traditional music, fun colors and textures, and found imagery that reinforced the messaging. The agency also steered away from the classically polished broadcast spot, opting to give the animation a grittier pop-art feel that’s typically reserved for online promotion and rarely seen on-air.
Credits
ESPN
VP, Brand Strategy and Executive Creative Director: Jeff Gonyo
Senior Creative Director: Ryan Campbell
Senior Creative Director: Chris McClure
Senior Writer Producer: Geoff Bird
VP, Sports Management: Seth Ader
Senior Director, Marketing: Mike Kopech
Manager, Marketing: Pat Butkus
2C
Chief Creative Officer: Chris Sloan
Creative Director: Marni Wagner
GM, Senior Director of Operations: Nikki Coloma
Lead Designer: Aaron Magee
Lead Editor: Jesus Martinez
Assistant Editor: Williams Naranjo
Executive Producer, Graphics: Bob Cobb
Audio Engineer: Cesar Haliwa