The Drum Awards for Marketing - Extended Deadline

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Client: ESPN
Date: Dec 2017
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Two of the NBA’s biggest stars have been given the pop art treatment in a series of game promos from ESPN. The Golden State Warriors’ Stephen Curry and the Los Angeles Lakers’ Lonzo Ball are the subjects in a campaign leveraging a look the network initially developed for its social platforms. ESPN called on collaborative partner, 2C Creative with the goal of building provocative spots around actual media quotes about the two NBA point guards. The spots needed to be fun, playful and visually push the limits of sports promos.

To accomplish this, 2C played with non-traditional music, fun colors and textures, and found imagery that reinforced the messaging. The agency also steered away from the classically polished broadcast spot, opting to give the animation a grittier pop-art feel that’s typically reserved for online promotion and rarely seen on-air.

Credits

ESPN

VP, Brand Strategy and Executive Creative Director: Jeff Gonyo

Senior Creative Director: Ryan Campbell

Senior Creative Director: Chris McClure

Senior Writer Producer: Geoff Bird

VP, Sports Management: Seth Ader

Senior Director, Marketing: Mike Kopech

Manager, Marketing: Pat Butkus

2C

Chief Creative Officer: Chris Sloan

Creative Director: Marni Wagner

GM, Senior Director of Operations: Nikki Coloma

Lead Designer: Aaron Magee

Lead Editor: Jesus Martinez

Assistant Editor: Williams Naranjo

Executive Producer, Graphics: Bob Cobb

Audio Engineer: Cesar Haliwa