CNN: advert-body-2 by 2C Creative
- Location:
To launch HLN’s new five-part series, 'Inside with Chris Cuomo,' CNN Creative Marketing turned to 2C Creative for an extensive, 360-degree promo campaign capable of visually expressing the show’s powerful premise: that some of the biggest challenges facing society are hiding in plain sight, often right beneath our noses.
The collaborative effort began with a review of several internal CNN pitches, to which 2C added and augmented. The winning concept, an idea contributed by the creative agency, involved using a “flicker” technique, an A/B editorial approach to contrasting the pristine and idealistic with the darker and more desperate, all in the same place and with each flicker effect revealing another hidden hardship.
In addition to this conceptual launch spot, the 'Inside with Chris Cuomo' campaign featured custom key art, in which the design further reflects the show’s contrasting worlds - one side illustrating the ideal while the other reveals the desperation. There was also a clip-based launch spot reinforcing the theme and flicker effect, as well as five episodic promos and a graphic toolkit.
Credits
CNN Creative Marketing
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Senior Director, Production/Creative Director: Dan Brown
Senior Writer/Producer: John Dance
Creative Director / Design Director: Ned Reid
Assistant Design Director: Krishnan Purushothaman
Senior Design Manager: Jenny Specker
Senior Production Manager: Julie Bitton
HLN
Senior Vice President, HLN: Tim Mallon
Vice President, Public Relations, HLN: Alison Rudnick
2C
Chief Creative Officer: Chris Sloan
Live-Action Director/Creative Director: Brian Eloe
Creative Director: Ben Frank
Creative Director: Marni Wagner
General Manager, Senior Director of Operations: Nikki Coloma-Blaszyk
Editor: Jesus Martinez
Editor: Chris Volz
Executive Producer Graphics: Bob Cobb
Colorist/Compositor: Dmitri Zavyazkin
Key Art Designer: Eric Pertzog
Key Art Retoucher: Yukiko Centeno
Finishing Artist: Paho Marsh
Designer/Animator: Jorge Lega
Animator/Compositor: Akel Issa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Audio Engineer: Cesar Haliwa
Collaborators
Line Producer: Russell Katzman
Cinematographer: Graham Willoughby
