CNN: advert-body-3 by 2C Creative
- Location:
To debut its historical docu-series '1968,' CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.
To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects dream team. The imagery had to be as authentic as possible; hence, the in-camera approach. Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether it was the microphones or burning ballot card, 2C wanted to make these objects as heroic and visually enormous as possible - the impetus for using a periscope lens that enabled Webb to get exceptionally close to each object while still keeping a fairly wide frame of view.
To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.
Credits
Whit Friese - VP Creative - CNN
Dan Brown - Sr. Director Production - CNN
Sean Houston - Creative Director - CNN
Lara Hurst - Account Director - CNN
Nicole Giles - Sr. Writer/Producer - CNN
Alvaro Morcillo - Sr. Graphic Designer - CNN
Julie Bitton - Sr. Production Manager - CNN
Chris Sloan - Chief Creative Officer - 2C Creative
Nikki Coloma - GM, Senior Director of Operations - 2C Creative
Brian Eloe - Live-Action Director / Creative Director - 2C Creative
Marni Wagner - Creative Director - 2C Creative
Chris Volz - Editor - 2C Creative
Jesus Martinez - Editor - 2C Creative
Pablo Coig - Editor - 2C Creative
Johanser Martinez - Editor - 2C Creative
Dmitri Zavyazkin - Graphic Designer - 2C Creative
Andy Fernandez - Graphic Designer - 2C Creative
Bob Cobb - Executive Producer, Graphics - 2C Creative
Luis Martinez - Design Director - 2C Creative
Ashley Hartford - Technical Operations Manager - 2C Creative
Williams Naranjo - Assistant Editor - 2C Creative
Kelly Lanman - Assistant Editor - 2C Creative
Cesar Haliwa - Audio Engineer - 2C Creative
Christopher Webb - Director of Photography
Russell Katzman - Line Producer
Marco Cousins - Art Director/FX
