San Francisco Giants: advert-top-1 by 215 McCann
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215 McCann’s premiere campaign for the San Francisco Giants has some of the team’s stars imagining what their lives would be like if they weren’t professional baseball players.
On the team’s 60th Anniversary in San Francisco, the Giants’ ‘It Doesn’t Get More SF’ campaign highlights the team’s place both in San Francisco’s history and modern culture. The brand campaign includes outdoor elements and five 30-second spots under the banner of ‘If I Weren’t a Player.’ Each spot features a different Giants team member contemplating how their lives would be different if they weren’t on the team.
Brandon Crawford would be a professional fan. The spot shows him as an associate manager of a local health food store as well as being a die-hard SF baseball fan. Joe Panik would still have been a success, as the founder of a San Francisco tech startup with a best-selling autobiography who cuts off calls with investors to be a proud Giants fan.
The bearded Hunter Pence would be a multi-dimensional artist, including an experimental musician, painter and sculptor who works with Giants memorabilia to create sculptures.
Buster Posey, rather than crushing baseballs at the plate, would be serving plates in a different fashion as a famed Bay Area chef who finds culinary inspiration at the team’s AT&T Park.
Andrew McCutchen's alternate life is as a physical education teacher at a middle school.
Credits
Agency: 215 McCann
Client: San Francisco Giants
EVP, Business Operations: Mario Alioto
VP, SFG Productions: Paul Hodges
VP, Marketing & Advertising: Danny Dann
VP, Brand Development and Digital Media: Bryan Srabian
VP, Creative Services and Visual Identity: Nancy Donanti
Sr. Marketing & Advertising Project Manager: Kara Gilmore
Production Company: Avocados and Coconuts
Executive Producer: Dalia Burde
Producer: Rachel Serada Barth
Production Manager: Bijan Rafie-Tari
Director: Brandon Loper
Director of Photography: Donavan Sell
VFX: Everson Digital
Flame Artist: Mark Everson
Sound Design: 740 Sound
President & Executive Producer: Scott Ganary
Producer: Jeff Martin
Sound Designer: Chris Pinkston
Music: Stock Music
Crawford: APM
McCutchen: FirstCom
Panik: FirstCom
Pence: APM
Posey: FirstCom
Mix: One Union Recording
Senior Engineer: Eben Carr